InCom's Real Estate Buzz

With the COVID-19 outbreak, we find ourselves in an unprecedented situation. At this time, it is of utmost importance to refrain from social interaction to limit spread of the virus. The majority of our team is working remotely; despite this, we are committed to ensure that you receive the same caliber of customer service and support as before.    With social distancing in full effect, REALTORS® may find themselves unable to practice traditional marketing strategies like door-to-door knocking, handing out fliers or business cards, open houses, or simple showings. As a result, utilizing technological resources is imperial for your [...]

If clients are lucky enough to buy a second property you want to make sure you have the website set-up to easily provide them with all the necessary information so that they can convert right away.    The first thing is to know your target audience and make sure you take into consideration the area where you provide real estate services. Agents or offices located in northern Ontario, southern USA, or anywhere of high tourist/second home attention there is an opportunity to use your website for first and second time home buyers.   Here are a couple additions and changes you can make to your website in order to attract existing home [...]

As we all know the GTA is one of, if not the most expensive Canadian real estate areas to live in. With that being said there is a lot of competition when people are searching for a realtor to work with.  So the question is, how can you separate yourself from the bunch?    Well that is simple, a great realtor website and online presence. A well rounded real estate agent should have an mls website that not only pulls in brokerage listings but also mirrors the personality of the realtor themselves.   This can sometimes be difficult to do as displaying a personality online is challenging to fully represent and some website providers do not [...]

As we move forward into the new year there are a couple big changes coming to Facebook advertising that you should know about. Facebook plays a huge role in the advertising world as it has become a powerhouse for gaining key viewership. Because Facebook owns Instagram,there are 2 main things you should keep in mind when using the platforms.  Video Advertising The majority of advertisers will automatically create static ads using photos and maybe some effects in order to grab the user's attention, this might be the wrong approach for society today. The average human attention span over the last two decades has dropped from 12 seconds to 8 [...]