In terms of leads, content marketing is three times more effective than outbound marketing, and over 70% of businesses claim that content marketing increases their lead generation. The real estate market is tough right now. It's not just homeowners who are suffering, real estate agents are too. It can be difficult to generate leads in the current climate, but that doesn't mean you should give up.

There are plenty of ways for realtors to get ahead and make a name for themselves in this competitive industry and it starts with creative real estate marketing techniques.

In real estate, marketing is key. Your brand presence is what helps generate awareness about your services and encourages creation of new business.

For as long as many real estate professionals can remember, the practice of real estate marketing always involved face-to-face interaction with prospects. This is often translated in the form of door-to-door knocking, handing out brochures, snail-mailing business cards and other related paraphernalia, attending networking events or tradeshows and much more.

Top Producing agents are adopting new real estate online marketing strategies to generate more business online. Gone are the days spent door-to-door knocking, handing out fliers and sticking brochures on every nook and cranny around the city. Agents are opting-in for smarter, and more effective means of marketing.

Here are some of the things agents are doing to generate more business:

The 2020 pandemic has radically changed the nature of work in nearly every field. The real estate market is no exception. We’re increasingly seeing upsides to this revolutionary change to the market.

Many real estate professionals are pushing to expand their digital marketing strategies, and for a good reason. People are using the Internet more than ever to find their dream homes in their area. While there is no shortage of ways to market your properties online, Instagram has lately become one of the more popular methods. Here are five tips to use Instagram real estate marketing to get leads, sales, and referrals.

There are plenty of real estate websites out there. The majority follow a standard design. But if you want to boost your real estate lead generation and attract more buyers and sellers, you need a smart system that will help you achieve that. 

In every industry, we tend to romanticize the idea of minimum labour for maximum results. REALTORS® often search for the “best” email marketing idea to generate exponential results.However, just like anything else, generating solid long lasting results require consistency and effort. The reality is that there is no 1 ultimate solution or 1 perfect email. Lead generation is not a one-shot endeavour. To generate more real estate leads, it's important to have a consistent strategy. Sending emails regularly is a must.