InCom's Real Estate Buzz

Real estate is competitive, and your clients expect a feature-rich experience. The days of offering basic listings are over. Now, you have to provide an experience that is loaded with features, and your listings need to be detailed. Advanced map search features are a great way to improve your real estate marketing, and to get potential clients to interact with your listings.   As you know, every homebuyer has their own unique needs. They all have distinct expectations for any home that they are looking for. As a REALTOR®, you have to show them listings that satisfy their expectations. That means having a website that features all the [...]

A real estate website isn’t optional anymore. Business owners, freelancers, and entrepreneurs have to have a website in order to attract potential business. Realtors® are no different.  You’re selling yourself as a real estate agent and building your brand.     People need to be able to find your site, look at what you have to offer, and feel engaged enough to contact you. When it comes to buying and selling a house, the first thing clients do is go online. In fact, modern real estate is all about the ultra-convenient MLS platform.     When it comes to landing new clients, you have to outperform other realtors® just [...]

The real estate market in 2017 can be summed up with one word: volatility.  In the beginning of 2017, REALTORS® and consumers saw the prices skyrocket by more than 30% in comparison to the same time the previous year. Then all of sudden in April, after the Fair Housing Plan was introduced by the Ontario government, the record sales turned into a drastic drop. They have not reversed ever since.   In the second quarter of this year, the price of real estate hit Greater Toronto Area, specifically in the Richmond Hill, Markham and Vaughan areas. The aggregate house price in Richmond Hill had fallen by 12.4% in Richmond Hill year-over-year to [...]

When researching potential homes online, prospective clients like to learn as much as possible about the homes showcased on your real estate website. Providing visitors with as much information as possible can only help you in the house-selling process, especially for real estate lead generation. Advanced map search, and save search functionality, may be the difference between generating a lead, and not.  What is a Map Search?  A Map search is an online tool used in real estate agent websites to assist visitors throughout their research process. Mapping tools vary in their functionalities and uses. You can use mapping tools to find [...]