InCom's Real Estate Buzz

Here are five super-effective tips to ensure you capture that ready-to-purchase audience on Facebook. -- Twenty years ago, real estate agents relied on direct mail flyers, networking around town, posting information on the supermarket and coffee shop bulletin board, and door-to-door knocking for real estate lead generation.    Today, these strategies are becoming ancient and ineffective. Most people that are grocery shopping or sipping coffee at the coffee shop are glued to their smartphones. Others are sitting at home chatting with their friends on Snapchat and Facebook, while their groceries are being delivered via Instacart. To [...]

Email marketing is a great way for real estate websites to generate new leads. To learn about lead nurturing strategies that convert real estate leads into actual sales, we need to understand the basics of lead nurturing. Lead nurturing is a process that salespeople use to continuously engage their target demographics during the sales process.     At each stage of the process, the interested buyer will be provided with more and more information. The information is provided when it is relevant to the buyer at a certain stage in order to get them to progress to the next stage, or convert into a sale.    Real estate websites that [...]

Google is now requiring HTTPS as a standard for all sites listed on its search engine. This is big news for any real estate company that is interested in improving their real estate SEO and real estate online marketing. If you are not using HTTPS, you should consider switching as soon as possible.    Why HTTPS Matters   HTTPS (HyperText Transfer Protocol Secure) beefs up your website’s security by ensuring that all data that passes through it is encrypted. This means that your website will be more secure from hackers or other security breaches.  If you collect login credentials for your users, personal information like addresses, or [...]

Real estate companies are great at branding real estate. However, online marketing may not be as strong for some real estate companies. This is why it is so vital. The companies that can market better, both in real estate and online, will generate more real estate leads. Here are four mistakes real estate companies make, and four ways to improve your real estate online marketing.    1.       No Evergreen Content on Your Company’s Blog  Evergreen content is content that will stay fresh all year round, just like an evergreen tree! This is great content to host on a blog both new and old clients will return and return to the [...]