Generating leads online can be a challenge. With the amount of available real estate tools online as well as an abundant number of real estate websites, it can be difficult competing for the top spot.

Real estate websites are utilized by many agents as a lead generation tool for potential buyers and sel

In real estate, marketing is key. Your brand presence is what helps generate awareness about your services and encourages creation of new business.

Generating real estate leads online has become a very common practice amongst many real estate professionals.

For as long as many real estate professionals can remember, the practice of real estate marketing always involved face-to-face interaction with prospects. This is often translated in the form of door-to-door knocking, handing out brochures, snail-mailing business cards and other related paraphernalia, attending networking events or tradeshows and much more.

Top Producing agents are adopting new real estate online marketing strategies to generate more business online. Gone are the days spent door-to-door knocking, handing out fliers and sticking brochures on every nook and cranny around the city. Agents are opting-in for smarter, and more effective means of marketing.

Here are some of the things agents are doing to generate more business:

Now more than ever, REALTORS® are rapidly formulating creative their brand and online presence to generate more business. With lockdowns and social distancing in place, direct contact marketing is becoming obsolete. The smart agent is fine-tuning their platform for today’s audience by optimizing their virtual presence.