InCom's Real Estate Buzz

Online advertising can be tricky but there is an easy yet effective way to keep in contact with your leads without being too pushy. Drip email campaigns boost contact and loyalty while increasing brand awareness and re-engaging unengaged clients.  Email marketing is a crucial part of the real estate industry as not everyone is ready to buy or sell their home right away. Sending emails creates a lead nurturing funnel that will prep the client until they are ready to start the home buying process. In order to get the most out of a real estate drip email campaigns there are a couple key factors that you should follow in order to get the most [...]

With winter right around the corner, more and more Canadians will be shopping from home. So, what does that mean for the real estate industry?    Many realtors think that this is the time to pause their websites and marketing as the cold months mean a stand still in sales; this might not be the right mentality.    There might not be as many open houses or house visits but the real estate industry starts booming in a different way.    As the cold weather approaches, homes become more cozier and the thought of leaving becomes a little more difficult. The best way to search for a home is through real estate websites. Top real estate [...]

As a real estate agent you want your website to be the best and easiest site to peruse through and that is only doable with the right designs. Whether you are using your website for lead generation, general property search and/or displaying property listings, or just as a search engine tool for prospective clients, keeping a website up to date with the easiest search capabilities is key.    The real estate industry is tricky in the sense that there are multiple different age groups that might be surfing your website at the same time. This could make it difficult when developing a theme or web design for your website; a problem for some but [...]

Most realtors think that online lead generation is only a six to eight month timeline and the fall/winter months are a good time to pause the campaigns; well we are here to explain why that might not be such a good idea. There are many reasons why stopping ads during these month is not the smartest thing realtors can do. Starting and moving forward with lead generation in October is important because people have returned back from summer vacation and have nestled into their normal day to day routines. By advertising now realtors can get the attention of those who are interested in moving right before winter hits with little competition from [...]