InCom's Real Estate Buzz

        Social networks are wondrous beasts, they seem completely foreign and wild until you learn how to tame them. In any business, a conversation with your colleagues and clients often starts or continues online. With real estate marketing - the conversation never really ends, but transforms into an ongoing discussion. Regardless if you have a real estate agent website or a brokerage website, having presence in places where your clients are most active is an absolute must. That means that having one or several regularly updated social networks should be amongst your top priorities. Many agents put social media updates on hold, being [...]

  Get ready for a major change! Google is at it once again and here's what to expect from their mobile-friendly update. If Google ranking lies at the top of your priority list, April 21st, 2015 marked an important date in SEO history and you should know all about it! On the 21st of April this year, Google unveiled their new algorithm that has changed the way websites are ranked within Google. The nickname “Mobilegeddon” is a perfect depiction of this recent release that places mobile-friendly at the forefront of Search Engine Optimization. It is said that the change will take approximately 1 week to take effect and the countdown has [...]

When you offer the public an effective real estate website that answers common questions, displays multiple listings, and helps buyers and sellers accomplish their real estate goals, the odds are that people will visit your website for several different reasons. They may be searching for a home to buy or a REALTOR® to help them sell. Maybe they’re not sure if they’re able to purchase a home and need your expertise to show them what they can afford. Nevertheless, there is one thing that each visitor to your website will have in common: they will eventually leave your website. If you do not have their email address or phone number how can [...]