InCom's Real Estate Buzz

The goal of any real estate agent is to convert their real estate leads into paying clients. Now more than ever, your leads expect a search experience that caters to what they need. The days of offering barebones listings with a few pictures and the number of bedrooms and bathrooms are over.    Potential homebuyers expect a feature-rich experience that allows them to search for the things that matter most to them. While Realtor.ca is trusted by many, the website’s search functionality is missing several features that your clients expect to see.    Here are four advantages that the iNCOM platform has over Realtor.ca when [...]

In today’s real estate market, your company’s online presence is just as, if not more, important as its physical presence. Your real estate website is responsible for drawing in almost all of your leads, so it is very important to make sure that the SEO for your website is done well. It’s not that traditional lead generation methods don’t work, but the Internet has changed the way your clients search for properties.    So, how do you take advantage of these trends? You do it with search engine optimization (SEO).    What is SEO? Effective SEO improves the chances that your website appears in the search results [...]

With the housing market on the rise, real estate agents are feeling the pressure to find new ways to market their businesses. For many, that means looking for the latest real estate tools. Starting out as a new real estate agent is not an easy process. Between showing properties and managing and marketing your business, it can be difficult to find the time to get everything done.  Fortunately, new agents have plenty of real estate tools to help them with all aspects of their business. Mastering the use of some of these tools is crucial to running an efficient real estate operation. Many of these tools are essential if you want to [...]

It takes months to rank high in organic search results for competitive keywords. But did you know that your company can secure the top slots instantly, if you are willing to spend the money on Google Ads? Google AdWords is a popular online advertising platform among real estate professionals looking to place themselves at the forefront of sellers the moment they search for their services. In fact, many real estate professionals are tripling their website traffic and seeing their website rise on Google by hundreds of positions across main keywords through Google PPC advertising programs. How to Optimize Your Google AdWords Campaign for [...]