InCom's Real Estate Buzz

For as long as many real estate professionals can remember, the practice of real estate marketing always involved face-to-face interaction with prospects. This is often translated in the form of door-to-door knocking, handing out brochures, snail-mailing business cards and other related paraphernalia, attending networking events or tradeshows and much more. However, with the long-term effects of the pandemic as well as the emergence of virtual communication, traditional practices in real estate marketing has shifted online.   Many real estate professionals, agents, brokers, mortgage lenders, and the like are reshaping the way they conduct [...]

Top Producing agents are adopting new real estate online marketing strategies to generate more business online. Gone are the days spent door-to-door knocking, handing out fliers and sticking brochures on every nook and cranny around the city. Agents are opting-in for smarter, and more effective means of marketing. Here are some of the things agents are doing to generate more business:   1. Price Drop Alert Landing Pages To target more buyers interested in recently reduced listings, agents are using the Price Drop Alert landing page to capture leads. These landing pages are designed to locate MLS listings that have decreased in price over [...]

Now more than ever, REALTORS® are rapidly formulating creative their brand and online presence to generate more business. With lockdowns and social distancing in place, direct contact marketing is becoming obsolete. The smart agent is fine-tuning their platform for today’s audience by optimizing their virtual presence.   Here are 5 important tools every REALTOR® should be leveraging for real estate online marketing:   1. Facebook for Real Estate Lead Generation: Facebook offers nearly everything a REALTOR® needs to effectively share their content with an organic, engaged audience. Facebook is a highly targeted platform, pairing [...]

A major key to running a successful real estate business is the REALTORS®’ ability to simply reach the market. Like any business in buying and selling, the greater one’s reach, the greater one’s market. Therefore, maximizing reach is integral to a flourishing business. Here, we discuss some major marketing strategies that cannot be ignored when developing a real estate business. Note that we do not exclusively discuss only virtual tactics or traditional strategies. It is the marriage of the two that ensures your greatest success.   1. Livestreaming Over the last year and a half, the world grew accustomed to the immense [...]