As we all know the GTA is one of, if not the most expensive Canadian real estate areas to live in. With that being said there is a lot of competition when people are searching for a realtor to work with.
So the question is, how can you separate yourself from the bunch?
Well that is simple, a great realtor website and online presence. A well rounded real estate agent should have an mls website that not only pulls in brokerage listings but also mirrors the personality of the realtor themselves.
This can sometimes be difficult to do as displaying a personality online is challenging to fully represent and some website providers do not provide the option to customize.
Your InCom website allows for easy custom work to be added right from the backend. All you have to do is login.
Here are some ways you can tailor your website to fit your personality:
1. Content Manager: Custom Web Pages
Our user-friendly, self-managed, full-featured system bears no limitations. Add as many content pages as you need to your website. Our easy to use content manager allows you to add, delete, and personalize pages with ease. Benefits of this are:
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Personalize your site for your niche market
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Connect to industry partners
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Easy “Microsoft Word” style editor
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Create original, linked or pre-defined pages
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Increase original content for better search engine ranking
2. Theme Manager
InCom makes it easy to capture visitor attention and promote branding throughout your website, by providing a gallery of modern designs to choose from. The dashboard allows you to change your colours, menu options, and alter features to maximize the aesthetic appeal of your website. The Theme Manager also makes it easy to preview and interchange various designs. Perfect for any realtor with any business goal.
3. Social Media Integration
Everyone is on it so you might as well use it. Social media is such a powerful tool to increase top real estate website visitors. In the backend of your dashboard it is as simple as copying and pasting your platform profile link. A simple additive with large return.
BONUS: add your website link in the bio/description of all your social media platforms to gain more attraction to your website!
4. Blog Blog Blog
Original content can be tedious to consistently post especially if you are a real estate professional, but it is one of the easiest ways to increase your SEO and Google ranking. The best way to do this is to write blog posts. Blog posts are a great way to keep sending out new content and keep your clients up to date in all things real estate. A great feature about blogs is that they do not need to be very long. A couple hundred words is fine!
BONUS: blog posts also double as great content to post on your social media platforms. An easy way to feed two birds with one scone.
Lastly, a great way to get custom work done for you and increase your Google ranking substantially is through lead generation.
If you are looking for a boost in traffic to your website, you can count on InCom to provide you with plenty of additional business at a reasonable cost. At InCom Web & e-Marketing Solutions, we are well-versed in keeping your business ahead of its competitors.
Contact us today to learn more.
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