InCom's Real Estate Buzz

As a real estate agent, your marketing strategies will be slightly different than that of most businesses. This is because your real estate agency, and all real estate agencies in general, have different requirements when it comes to generating sales leads, connecting with prospective customers and clients, and closing deals. Here are five reasons why real estate marketing will benefit your real estate agency.   1.    The need to continuously connect with customers and clients   Your customers are not like customers of other businesses. In a generic business, a customer will walk in, know exactly what he or she wants, and then [...]

Lead generation is tough because nothing is guaranteed. A golden lead might evaporate into nothing. A less-than-solid lead might result in a sale. However, as subjective as a lead can be, it is the backbone of the real estate industry. Without leads, you cannot sell houses. Without selling houses, you cannot make money. So, even though the value of a lead may look worth little, there are ways to increase the likelihood that your leads increase in value. You need a marketing strategy that is tailored to the needs of your real estate agency. This marketing strategy needs to focus on what is important to a real estate agency, especially when it [...]

The age of technology is taking over us. People are constantly looking down on their phones, texting is taking over face-to-face social interaction, and blogging is instigating the extinction of newspapers, journals, and diaries. Blogs can be helpful in any line of work, but it can be particularly helpful for real estate agents. Through blogging, real estate agents can effectively share their knowledge with clients and potential clients, make connections and build their personal network, earn money, and most importantly, market their services to gain exposure to potential clients.   Blogging in real estate isn’t as hard as it [...]

If you are a professional in the real estate industry, then you understand that success in the market is contingent on your competitive edge. In Canada alone, the number of people selling real estate reached 108,706 during the first quarter of the year. To put simply, that means there is one real estate agent for every 245 people over the age of 19! With competition like this, it is important to remain competitive and constantly up-to-date with the latest trends in real estate. Luckily, there is online marketing.   Especially for professionals in the real estate industry, online marketing is the ideal approach to capture the attention of [...]