InCom's Real Estate Buzz

Real estate companies may limit themselves online, especially in how they reach potential clients. After all, real estate is thought to be a people business. Sure, you can generate leads online, but the real deals happen when you meet prospective home owners and sellers in your office.     The Mistakes:   1) Limited Visibility    Maintaining an effective online presence goes beyond just hosting a website and creating social media accounts. To be more visible as a real estate company, you need to update your website with current information, maintain a weekly blog, and respond to queries on social media that pertain to [...]

Our Real Estate Marketing Company identifies 5 ways you can increase referrals to your website using social media marketing. -- Most REALTORS® who invest in real estate marketing have one goal in mind, and that is to generate leads by increasing the traffic to their website. Various tactics are available to accomplish this goal: search engine optimization (SEO), pay-per-click advertising (PPC), content marketing (i.e., blogging), social media marketing etc. It takes a savvy marketer to know when to appropriate which tactic at which time and for what purpose. The one tactic that is often overlooked by REALTORS® is social media marketing [...]

Condos are great. However, there are advantages to buying early, like really early, even before the condo is built. Preconstruction condos are more affordable, and a better investment over time than resale condos. Why should a buyer purchase a condo after someone has lived in it when he or she can be the first resident of their own brand new condo?   When it comes to listing a preconstruction condo on your website, you need to present the advantages very clearly to prospective buyers. It is very possible that a potential customer will not understand at first why he or she should purchase a condo before it has been constructed. You need to [...]

Real estate is more than just a game of buying and selling houses, it is an artform and it requires an individual who understands the art of dealing with people.   Buying and selling a home is an emotional and challenging decision for a lot of soon-to-be and current homeowners. When it comes to closing a deal, there are many things you can do to take your leads and turn them into a closed deal.   Follows-Up on Your Leads Whether you have an active lead or an inactive one, you always need to follow up on them. If your real estate marketing has generated leads for you, but you are not following up on them, then you are wasting [...]