InCom's Real Estate Buzz

In a fast-paced real estate market, it is essential to stay on top of your incoming real estate leads, and develop an effective real estate lead management process. When someone buys a house, they live in it 10-13 years on average. Therefore, once you’ve converted a lead, even if it’s for a super hefty commission, chances are it will take several years or even decades before they actually need your services again. Organizing and staying on top of your real estate leads is therefore an essential part of maximizing your commission and earning potential as an agent. Let’s dive into some helpful ways you can stay organized with your leads [...]

There is a growing urgency for agents to craft a rock solid real estate lead generation and conversion plan. With interest rates skyrocketing, it may be more difficult to get clients to buy or sell their home come 2023. Rising rates make homes more expensive for buyers, thus reducing the demand for home purchases. In turn, the reduced demand hurts sellers, as it urges them to reduce the price of their homes in order to attract more buyers.   With the New Year looming ahead, there is simply no excuse for a vague, underperforming, or worse: nonexistent lead generation strategy. So if you’re looking to start 2023 off with a bang and develop [...]

Most real estate agents know that online and social media marketing can bring in a steady stream of business. In today's world, digital marketing is essential for any business owner. Many agents use social media to build and engage in relationships with potential clients. Social media marketing for real estate has changed, but do not worry. We are here to provide a complete guide on the most popular platforms and offer some essential tips to improve your real estate marketing game plan for 2023.  Facebook Facebook is the tried and true social platform for most real estate agents. Many agents are using the platform, and it is best to [...]

In this unpredictable market, one thing is certain: right now is a scary time to invest in a property. Interest rates are skyrocketing more than they have in years, to the point where most are predicting that even home prices, which have been deemed an ironclad investment for years, are set to start depreciating.  This is why it’s so important to understand the current mentality of the buyer - to empathize with their fears and get to the root of what is holding them back. Faced with all of these anxieties and uncertainties, the last thing a homebuyer needs is a pushy, stereotypic sales agent trying to “close them.”  Luckily, we have [...]