In terms of leads, content marketing is three times more effective than outbound marketing, and over 70% of businesses claim that content marketing increases their lead generation. The real estate market is tough right now. It's not just homeowners who are suffering, real estate agents are too. It can be difficult to generate leads in the current climate, but that doesn't mean you should give up.
There are plenty of ways for realtors to get ahead and make a name for themselves in this competitive industry and it starts with creative real estate marketing techniques.
Most people judge real estate agents or just about any other business industry by their marketing materials before ever meeting them face-to-face, so it's important to put your best foot forward with any and all forms of marketing collateral. If you're a real estate agent looking for a real estate marketing guide, then stick around, we've got some tips for you! Let's get started.
What Is Real Estate Marketing?
Put simply, real estate marketing is the process of attracting potential buyers and sellers to your business. It's a broad term that can encompass a lot of different activities and techniques, but at its core, it's all about getting in front of the right people and generating interest in what you have to offer.
There are a lot of different ways to go about marketing your real estate business, but some methods are more effective than others.
Real Estate Marketing Ideas and Tips
Whether you are a brand new real estate agent or a long-established one, these tactics can help you. In addition to that, we've kept this guide to help both people who understand marketing and those that are new to it.
So no matter who or where you are in your real estate business, you can apply these real estate marketing techniques.
Create an Amazing Website
You have all of 10 seconds to grab someone's attention on your website before they bounce and most likely never return. That means you need an amazing website that's not only beautiful but easy to use. Your website should be the cornerstone of your real estate marketing efforts and it should be updated regularly with fresh content.
We're going to reiterate the ease of use of your website. People tend to be on the lazy side and they are very impatient for the most part. In order to keep someone on your website long enough to convert to a lead or sale, you'll need to make sure they don't get frustrated and leave.
First, capture their attention with a beautiful web design, then keep them around with the ease of use and navigation so they can find exactly what they are looking for without trying. This all starts at the core of building the perfect real estate website.
Use Social Media to Your Advantage
Social media is one of the most powerful tools in your arsenal when it comes to marketing your real estate business. Social media platforms like Twitter, Facebook, and LinkedIn provide a way for your to connect with potential buyers and sellers on a more personal level.
We're not here just to tell you to use social media though, that's a no-brainer. What we are here to tell you though is to use video marketing specifically in your social media marketing. According to Business 2 Community, videos generate over 1,200% more social shares than text and image posts. That's a huge number that you don't want to ignore.
In addition to using videos on social media, make sure you are also using social media to gather information about your target audience. What kind of content do they like? What kind of posts get them engaged? Use this information to create content that is specifically tailored for them.
In the age of COVID-19, many real estate agents are using videos to capture the attention of users who are now spending more time inside. The use of video is a great way to stand out from your competitors in a crowded market.
Lastly, you can use social media to build relationships with potential clients, share valuable content, and even generate leads. It's important to be active on social media and engage with your followers. This will help you form connections with people who might be interested in buying or selling a home in the future.
Capture Leads with Home Evaluations
A home evaluation is a great way to capture leads. You can offer potential clients a free home evaluation so they can get an estimate of their home's value. In exchange for this information.
Create a landing page that offers a free home evaluation that provides property owners an option to get an estimate on their home. People love the word free and anything to do with getting something for nothing.
By providing this, you're opening yourself up with loads of highly valuable leads that could potentially turn into customers. You can take this step a bit further and offer two different options.
You can have a landing page that offers an instant evaluation. For this one, you may need to hire a developer to create the tool, but people love instant, so it will be worth it in the end.
Or, you can have a landing page that offers an evaluation but is delayed and reviewed. In this one, you can offer an in-person visit to their home and inspect it from there. These are going to be high-value customers as well since they are going all the way to get you to come out and give an estimate.
This is a great way to generate leads because you are providing valuable information to potential clients while also getting something in return. Plus, it's a low-cost marketing tactic that can be very effective.
High-Quality Content
If you want to be successful in real estate marketing, you need to produce high-quality content. This is one of the most important aspects of your marketing efforts.
There are over 4 million new blog posts that are published every single day. In addition to that, there is an overwhelming amount of social media content and ads that are constantly being pushed in front of viewers' eyes.
If you even slightly hope to get in front of the right viewer, grab their attention, and actually convert them into a customer, then you're going to need to stand out and provide something. Just creating content isn't enough, there is too much noise and content.
Your content should be interesting, useful, and engaging. If it's not, people will lose interest and move on. You don't have time for that. Your focus should be on creating content that solves a problem or provides valuable information.
In order to produce high-quality content, you'll need to invest time and effort into it. This means that you'll need to create a content strategy and stick to it. You can't just produce any old thing and expect it to work wonders for your business. This goes for blogs, social media, forums, and everything else!
Utilize Your Referal Power
According to the National Association of Realtors (NAR) in a 2017 report, 64% of people who were selling their homes had found their real estate agent via referral. Whether that be a friend, relative, or neighbor.
One of the best things about being a real estate agent is that you have a built-in referral system. You can use this to your advantage by actively asking for referrals and providing incentives for people to refer their friends and family members.
You can also offer a rewards program to your current clients. This will encourage them to refer people they know and increase the chances of them actually doing it. Offering a rewards program is a great way to show your appreciation for your customers and generate more leads. It's also a great way to keep them coming back to you for future transactions.
Invest in Local SEO and GMB
Local SEO is one of the most effective real estate marketing tips that you can use. It's a process of optimizing your website and online presence to rank higher in search engine results for searches that are related to your business and location.
By ranking higher in search results, you're more likely to get in front of potential clients who are looking to buy or sell a home in your area. This is extremely valuable because it means that you're getting targeted leads who are already interested in what you have to offer.
Google My Business (GMB) is another great way to get in front of locals and even improve your local SEO. GMB is a free listing that allows businesses to appear in Google Maps and other Google properties.
Utilizing both of these is going to help you reach all of your local audiences and generate more leads. SEO is a long-term investment as you don't see results instantly, but after investing in SEO tactics to rank for keywords, it pays off!
Work on Your Reviews
Reviews and testimonials are a large part of being successful in real estate marketing and having a good reputation. One of the first things that customers do is look up reviews to see what past clients have to say. This is can be the life of any real estate agent.
There are many different ways to get reviews and testimonials. You can ask your past clients for them, you can offer incentives, send thank you cards, and simply make it easy for people to leave them.
Ask and You Shall Recieve
Every time that you complete a sale or purchase with a new client, ask them to leave an honest review. You may be surprised how many reviews you'll receive by just simply asking your clients.
Offer Incentives
Offer incentives for your clients to provide a review of their experience. This can be in the form of many different things, but the most important thing is to keep in mind that you ask for an honest review. Not a review based on your incentive.
Keep it Simple
As we mentioned earlier, ease of use is critical. People have a low attention span, not enough time, and can become frustrated easily. Make sure that you make the process of leaving a review as easy as possible for them.
Say Thank You
By simply sending a thank you card, you are giving it a personal touch. With so much noise in our world and generic content, having a personal touch is important. It also stands out and motivates more people to interact.
The most important thing is that you're actively trying to get them. Reviews and testimonials are extremely valuable because they provide social proof that you're a good agent. They help build trust and credibility, which are essential when working in such a competitive industry.
Think Outside the Box for Leads
There are many real estate marketing tips that you can use to generate leads, but sometimes you have to think outside the box.
One of the best ways to find leads is to go to unexpected places. This could be a local swap meet or flea market. You can also contact expired listings or people who are looking for rentals.
Another great way to find leads is through even Craigslist, yes people still use it. There are always people who are looking for a home, and you can get in touch with them to see if they're interested in buying or selling.
The most important thing is to be creative and think outside the box when it comes to finding leads. You never know where the next potential client will come from.
Building More Leads and Sales
In this article, we've provided seven top tips that will help you improve your real estate marketing strategy.
Create a user-friendly and beautiful website. Create unique and helpful content. Utilize local SEO, work on your reviews, and invest in GMB to get in front of locals. Additionally, ask for referrals and offer incentives to encourage people to refer their friends and family members. By practicing these tactics you can increase your chances of generating more leads and sales.
If you have questions about marketing tactics for real estate agents or if you need help with lead generation services, make sure to check out our products or send us a message. We work specifically with real estate agents to create real leads that convert!
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