Virtual Viewership: Modern-Day Real Estate Marketing

The 2020 pandemic has radically changed the nature of work in nearly every field. The real estate market is no exception. We’re increasingly seeing upsides to this revolutionary change to the market. With real estate practices becoming predominantly virtual, viewing properties, sharing pertinent information, and distributing leads have become easier than ever.

1. Livestreaming Viewings

Formerly, virtual viewings were almost entirely relegated to photography. While static imagery can give you a rough idea of what a space looks like, we’re well aware of how different a space can appear from its photos in real life.

This is where livestreaming viewings come in handy. Live video footage far more accurately conveys size and scope of a space. Furthermore, livestreaming viewers are highly accessible in that they reach a wider audience. In a post-pandemic world, viewers will have the choice to visit a property in person, as well as navigate it virtually from home. Harnessing livestreams help real estate marketers tap into a significantly larger buyer pool.

2. Leverage Social Media To Generate Leads

Consider that every social media platform taps into a different kind of audience. Leveraging the various social media platforms can generate more real estate leads by reaching a larger and more targeted market.

For example, both LinkedIn and Facebook are largely populated by the demographic most able to purchase property. Both platforms offer highly targeted groups, such as groups for real estate investors, first-time buyers, and renters. Other social media platforms such as Instagram and Tiktok offer high-quality visual communication with massive share-potential.

3. Optimize Marketing Through SEO and Multimedia

Virtual marketing is powerful in that it is highly targeted, inherently designed to pair sellers with buyers. The more a seller optimize their website – meaning, make it more likely to appear to potential buyers – the greater their likelihood of reaching the market. 

The best way to do this on real estate websites is via search engine optimization (SEO). SEO allows sellers to share offerings with the people who want to see it. Active buyers in the market search using important keywords. By incorporating those keywords, sellers can fine-tune the searching capabilities of web browsers and help direct traffic to relevant content.

Another excellent way to optimize agent websites is via multimedia components. This can include everything from keyword-heavy blog posts answering frequently asked questions, high-resolution photography linking out to social media platforms, and livestreaming viewings. The more relevant and useful additions you make to your site, the more likely it is to pop up on someone’s browser search.