Current Trends in Real Estate Marketing: Going Virtual

Since the breakout of the pandemic, times have changed. We all had to adjust and adapt to the new normal. These changes have inspired new trends in real estate to develop and take over the industry. Let’s discover some of these trends and see how you can take advantage of them to grow your brand.

Live Streaming

Live streaming is a great way to connect with people online. You can do virtual showings and open houses on YouTube, Facebook, and other platforms. It’s a great real estate marketing strategy and the perfect way to connect with buyers online. Especially those who live far and are unable to see places in person. You get to answer questions face to face while maintaining social distancing protocols. This will help you avoid large gatherings during uncertain times. You will also be able to reach many people at once and expand your geographic reach.

Sending Out Postcards and Newsletters

Sending postcards and newsletters is a great way to increase personalization with clients. You can send seasonal cards, share the latest news, or inform clients on updates in your business. Whichever way you use them, they will help you keep in touch. And thus, maintain and develop your relationships. Even if your clients aren't looking to buy or sell right now, that doesn't mean you shouldn't keep in contact. You never know when they will buy or sell — but you'll want them to turn to you when they do.

Email Marketing Campaigns and Newsletters

Another very effective trend is email marketing campaigns. Create a form on your website for visitors to sign and subscribe. Your efforts will be more effective when you target followers who want to receive emails. You can use email marketing campaigns to strengthen your client relationships. Measure the effectiveness of these campaigns by looking at analytics. This is an effective real estate online marketing strategy to generate more leads.

Social Media Advertising

Social media is a great way to connect with people and promote your services. Use Facebook ads to target buyers based on their demographics. Income, location, and age are common determinants. There's no need to waste money hoping you'll attract the right clients when you can target with data. You can also invest in Instagram ads to expand your client base. Use relevant hashtags, comment on popular pages, and showcase your beautiful listings.

AI Chatbots

More brands are using chatbots powered by artificial intelligence. They’re powerful tools for dealing with customer inquiries on your website. Visitors can find answers to questions they’re searching for or connect to the right people. You can use chatbots to communicate with more visitors at a faster pace. Your operations will be more efficient. This will reduce time spent answering phone calls and responding to emails. And you won't have to answer the same questions over and over again. 

Pre-Recorded Video Tours

Another trend that’s recently emerged is sending pre-recorded video tours. These are more effective than photographs or slideshows. They give home-seekers a better feel of the place and let them view the whole apartment. It also creates an emotional connection for viewers that they wouldn’t get from pictures. You can upload videos on YouTube, agent websites, or Google Drive and send links to buyers.