Once the customization is complete and your office website appearance is perfected, the next step is bringing people to your website and tracking them. Your INCOM office website has built-in tools that will record how many people are visiting your website, how many pages are they viewing, and with integration of Google Analytics, visitor demographics and much more. By using the visitor traffic reports feature, you can gain valuable information about your website visitors and use this information to tailor your future marketing strategies.