What Is VOW?
VOW integration allows for real estate agents to capture contact information from website visitors in return for providing them with increased access to MLS information. Web Visitors who opt in for unlimited access to these MLS properties are given their own password to access valuable property details and conduct high quality searches of all MLS listings on your real estate office website.
How Does VOW Work?
When your website visitors access your residential or commercial property search, the property results page will display a message similar to the one below:
“79366 properties are displayed. Due to MLS restrictions 4373 listings are hidden - to view these additional properties, simply click here and sign up for FREE. If you already have an account, please login here.”
This message works as encouragement for prospective clients to register with your website and provide their contact information for access to additional properties.
Once the potential buyer registers on your real estate office website, they will receive an email notification with their password and username for granted access. As a registered visitor, they not only gain access to all MLS listings, but will also have the ability to bookmark and save properties for when they return.