What on Earth is VOW?

Real Estate lead generation

If I asked you whether your current real estate website provider offers VOW, would you know the answer? If you’re not sure, the answer you’re looking for is most likely no. So how do you capture the contact information of your website visitors who are just roaming through your listings? There is a new real estate term that you will want to become familiar with if you are the type of agent who wants to capture real estate leads – VOW (Virtual Office Website). The Toronto Real Estate Board introduced VOW which allows consumers to access MLS® listing data while granting the REALTOR® the ability to oversee and supervise their [...]

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