InCom's Real Estate Buzz

In terms of leads, content marketing is three times more effective than outbound marketing, and over 70% of businesses claim that content marketing increases their lead generation. The real estate market is tough right now. It's not just homeowners who are suffering, real estate agents are too. It can be difficult to generate leads in the current climate, but that doesn't mean you should give up. There are plenty of ways for realtors to get ahead and make a name for themselves in this competitive industry and it starts with creative real estate marketing techniques. Most people judge real estate agents or just about any other business [...]

Real estate websites are utilized by many agents as a lead generation tool for potential buyers and sellers that search the web.    However, not all agents are successful in converting website visitors into qualified leads. While there are many reasons as to why your real estate agent website may not be generating leads, here are a few reasons why your website is not generating business:    1. Lack of Lead Generation forms Lead Generation tools built into a website usually come in the form of lead forms. Contact forms, Question forms, and the like are some examples of lead generation tools to help website visitors get in touch with an [...]

The first step to generating more business online is to set up your professional digital footprint. It’s important to have a real estate website where users can browse for listings in the MLS. When users take an interest in a property as they browse a website, they can reach out to the agent to inquire about the details of the property. In doing so, the website owner ends up generating a lead while the buyer receives more details about the desired property.   To ensure that the lead remains nurtured effectively, there are a few things that a real estate agent can do:   1. Drip Email Campaign Setting up a drip email campaign can help [...]

For as long as many real estate professionals can remember, the practice of real estate marketing always involved face-to-face interaction with prospects. This is often translated in the form of door-to-door knocking, handing out brochures, snail-mailing business cards and other related paraphernalia, attending networking events or tradeshows and much more. However, with the long-term effects of the pandemic as well as the emergence of virtual communication, traditional practices in real estate marketing has shifted online.   Many real estate professionals, agents, brokers, mortgage lenders, and the like are reshaping the way they conduct [...]